Kev siv nyiaj rau "kev zoo nkauj"
Kev ua lag luam nyob rau sab hnub tuaj Asia, uas tsom mus rau cov nqi kev ua tau zoo, muaj kev xav tau ntau ntxiv rau cov khoom lag luam hauv Suav teb, thiab cov kev thov hauv zos rau cov tshuaj pleev ib ce, hnab, khaub ncaws thiab lwm yam khoom uas nyiam tus kheej tau loj hlob.Nws yog ib pawg sub uas hla kev lag luam e-lag luam tuaj yeem tsom mus rau.
Raws li kev tshawb fawb, xyoo 2021, kev lag luam sib koom ntawm kev lag luam hla ciam teb e-lag luam xa tawm cov khoom lag luam ntawm 80% ntawm cov lag luam tshawb fawb hauv Southeast Asia tau nce xyoo rau xyoo.Ntawm cov chaw lag luam uas xam phaj, cov khoom xws li kev saib xyuas tus kheej zoo nkauj, khau, hnab thiab khaub ncaws accessories account rau ntau tshaj 30%, thiab yog cov nyiam qeb rau kev lag luam hla kev lag luam xa tawm;Cov hniav nyiaj hniav kub, niam thiab menyuam cov khoom ua si thiab cov khoom siv hluav taws xob siv nyiaj ntau dua 20%.
Xyoo 2021, ntawm cov khoom muag kub muag ntawm ntau qhov chaw ntawm shopee (qhib tawv nqaij), lub hauv paus kev lag luam e-lag luam nyob rau sab hnub tuaj Asia, 3C electronics, lub neej hauv tsev, zam accessories, kev saib xyuas zoo nkauj, poj niam khaub ncaws, nra thiab lwm yam ntoo khaub lig. -Txoj kev ciam teb tau nrhiav ntau tshaj plaws los ntawm cov neeg siv khoom Esxias sab hnub tuaj.Nws tuaj yeem pom tias cov neeg siv khoom hauv zos txaus siab them rau "kev zoo nkauj".
Los ntawm kev coj ua ntawm kev lag luam txawv teb chaws, Singapore thiab Malaysia, uas muaj ntau tus neeg Suav, kev lag luam paub tab thiab muaj peev xwm noj tau zoo, yog cov kev lag luam nyiam tshaj plaws.52.43% thiab 48.11% ntawm cov tuam txhab tshawb fawb tau nkag mus rau ob lub lag luam no.Tsis tas li ntawd, Philippines thiab Indonesia, qhov twg kev lag luam e-lag luam loj hlob sai, kuj tseem muaj peev xwm ua lag luam rau Suav lag luam.
Nyob rau hauv cov nqe lus ntawm kev xaiv channel, kev lag luam hla ciam teb e-lag luam nyob rau sab hnub tuaj Asia yog nyob rau lub sijhawm ntawm cov nyiaj faib tawm, thiab qhov nrov ntawm cov khw hauv zos ntawm kev sib raug zoo yog ze rau ntawm e-commerce platforms.Raws li kev kwv yees los ntawm ken, Indian venture peev tshaj tawm, kev lag luam sib koom ntawm kev lag luam e-lag luam yuav suav txog 60% mus rau 80% ntawm tag nrho cov lag luam e-lag luam nyob rau sab hnub tuaj Asia hauv tsib xyoos tom ntej.
Post lub sij hawm: Lub Xya hli ntuj-26-2022